If Your LinkedIn Profile Was a Website...Would Anyone Find It?

And the dreaded question: "Do I have to post to become visible?"

Oct 20, 2025

The number one question clients ask me about LinkedIn is,
“Do I have to create posts to get found by recruiters?”

Good news, my content-creation-avoidant friends: No, you don’t.

Recruiters don’t reach out based on who’s writing thought leadership posts.
Or *shudder* being vulnerable on the internet.
They hire based on who they find.

And LinkedIn is a search engine.
Which means your profile needs to be searchable.

Not pretty. Not filled with buzzwords. Not a copy-paste of your resume.
Strategic. Optimized. Tuned into the exact language recruiters use when they go hunting for talent.

This Wednesday, I’ll walk you through the 5 profile updates that move the needle fast — so you can stop being overlooked in searches and start being found by the right people for the right roles.

But for now, here’s Today’s Play to get you warmed up:

📝 Open your profile and look at your headline.
Does it say something like “Seeking New Opportunities” or “Experienced Leader”?
If so, rewrite it using this formula:
Target/Current Title | Region You Serve | Industry | Key Differentiator or Result
Example: Operations Manager | North America | Healthcare | Cut $1.2M in Costs Through Lean Process Redesign

It’s not about buzz, it’s about being discoverable.

Let’s run the plays that work.

Now put down the popcorn and get in the game,
Sam

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P.S. When you're ready, here's 3 ways I can help you:

🎯 Figure Out What’s Blocking Your Next Career Move in 1-Min: Take the Career Clarity quiz + get your personalized G.A.M.E. Plan to start making plays.
🧠 Build a Career that Fits How You’re Wired: Take the Maxwell DISC Assessment + Report that gives you insights into how you’re wired to communicate, work, and make decisions.
📣 Talk Our Your Next Move with a Pro: Request a free coaching session. This is the perfect time of year to take time for you to reflect and plan ahead.

🗨️ What in this newsletter resonated with you? I read every comment - would love to know what you think! 💡 You never know who else your insight might help!

If Your LinkedIn Profile Was a Website...Would Anyone Find It?

And the dreaded question: "Do I have to post to become visible?"

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